March 2011
1 post
Arctic Beer
The brief: Mack’s number one-product, Arctic Beer, was changed from being a standalone product, to a series including Light and Ice versions. The client wanted a modern and young look with similarities from the predecessor - while at the same time being something new and fresh.
The solution extends and simplifies the elements that were the mainstay of the identity, but with more emphasis on...
April 2010
2 posts
Dieline Award 2010 to 70N
Chicago, Fuse Conference: We recieved one of the world´s highest awards in packaging design, in the category “non-alchoholic beverage”, the water bottle 70N, Pure Arctic Water, got third price, only beaten by Turner Duckworths work for Coca Cola. The competition had more than 800 entries, great packaging designs from all over the world. – This is great fun, says Bjørn Viggo Ottem....
70°NORTH in H2O, new from Index Books
Our packaging design for the water bottle 70°N, Pure Arctic Water, is presented in a 4 -page spread in the new book “H2O” from Index Books.
February 2010
3 posts
Vt Magazine
Record sales for TIFF
This years Tromsø International Film Festival is over and the ticket sales passed 56.000. That means it is now the biggest film festival in norway, and actually one of the biggest cultural events in the country.
TIFF screens challenging quality films for a local, national and international audience. Tank has had the pleasure of creating the identity for this event the last four years, below are...
Mack tradition series
Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner. Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.
Read more:
http://www.tank.no
Klassiker mot nye høyder” (Kreativt Forum, Feb 2010)
Mack i ny...
May 2009
3 posts
April 2009
1 post
