Mack tradition series
Brief: The total product range of Mack Breweries is too fragmented and widespread. Create a main series including the products strongest related to the “mothership”: Mack Pilsner. Solution: We created a streamlined series of products, built on tradition and lifting up the main brand.
Read more:
Klassiker mot nye høyder” (Kreativt Forum, Feb 2010)
Mack i ny drakt (Kampanje, Feb 2010)
Mack Beer rebranding (TheDieline, Feb 2010)
